Role Overview
Core Definition
"A business-minded growth operator who combines media buying, creative strategy, analytics, AI-assisted execution, and technical adaptability to independently identify and solve growth bottlenecks."
Purpose of Role
This role leads the entire digital growth engine — from ideation to reporting — without depending on multiple departments at every step.
Who You Are
3+ years
in Performance Marketing with real, documented results.
KPI's Exp
Can explain CPA, ROAS, CAC, LTV deeply — not just name them
environments
Comfortable in fast-paced startup or agency environments
task owner
Self-taught, tool-obsessed, optimization-driven
What You'll Do ?
- Manage Meta Ads / Google Ads / TikTok Ads at senior level
- Analyze conversion funnels and diagnose bottlenecks independently
- Write detailed creative briefs for designers & UGC creators
- Set up full tracking: GA4 + GTM + Pixel + Conversion API
- Build & edit landing pages (Vibe Coding)
- Automate lead routing: Zapier / Make / GoHighLevel
- Use ChatGPT / Claude / Cursor daily — seriously
