Job Summary:
We are seeking an experienced Digital Marketing Manager – Performance & Growth to lead the digital marketing division, manage cross-functional teams, and oversee performance-driven initiatives across paid media, in-app advertising, and SEO. This role requires strong leadership skills, strategic thinking, and solid SEO knowledge to effectively represent the SEO department in client-facing meetings.
key responsibility:
*Leadership & Management
* Lead and manage the digital marketing division, including performance, in-app advertising, and SEO coordination.
* Supervise and mentor the digital marketing team, set KPIs, and ensure delivery excellence.
* Act as the primary point of contact for clients on digital strategy and performance matters.
* Coordinate with the *SEO department (based in Syria)*, translating technical SEO work into clear business value for clients.
* Ensure alignment between paid media, SEO, content, and conversion strategies.
Performance & In-App Advertising:
* Oversee paid advertising campaigns across Meta, Google Ads, TikTok, LinkedIn, and in-app networks.
* Manage user acquisition and app growth campaigns, optimizing CPI, CPA, ROAS, and LTV.
* Approve budgets, media plans, and scaling strategies.
* Drive A/B testing strategies for creatives, funnels, and audiences.
* Monitor performance dashboards and ensure data-driven decision-making.
SEO Representation & Strategy:
* Represent the SEO department in *client meetings*, presentations, and strategy discussions.
* Possess strong working knowledge of:
* On-page and technical SEO
* Content SEO and keyword strategy
* Off-page / backlink strategies
* SEO reporting and KPIs
* Translate SEO performance and roadmaps into business-focused insights for clients.
* Collaborate with SEO specialists to ensure deliverables meet client objectives.
