Role Objective:
we are seeking a highly professional Social Media Manager to lead the digital presence for a diverse portfolio of our clients. Your primary role is to plan, execute, and manage tailored strategies for each client, ensuring the development of active digital communities, driving brand awareness, and achieving overarching marketing and conversion goals. The ideal candidate will seamlessly bridge the gap between creative content and rigorous data analysis, while delivering professional performance reports that showcase the agency's true value to its clients.
we are seeking a highly professional Social Media Manager to lead the digital presence for a diverse portfolio of our clients. Your primary role is to plan, execute, and manage tailored strategies for each client, ensuring the development of active digital communities, driving brand awareness, and achieving overarching marketing and conversion goals. The ideal candidate will seamlessly bridge the gap between creative content and rigorous data analysis, while delivering professional performance reports that showcase the agency's true value to its clients.
Key Responsibilities:
1. Strategy & Planning:
- Develop comprehensive, tailored social media strategies aligned with the specific marketing objectives of each client (B2B and B2C).
- Conduct thorough competitor analysis and deep-dive target audience research for every brand managed by the agency.
- Design and manage monthly Content Calendars that ensure a strategic mix of content (educational, entertaining, promotional) optimized for peak performance times.
2. Content Management & Execution:
- Collaborate closely with Lilac’s creative teams (Graphic Designers, Copywriters, Video Editors) to ensure the delivery of high-quality content that perfectly aligns with each client’s brand identity.
- Oversee the quality of copywriting, ensuring all copy is engaging, error-free, and utilizes strong "Hooks" and Call-to-Actions (CTAs) to captivate the target audience.
- Manage daily posting, community engagement, and active community building across multiple platforms (Instagram, X, LinkedIn, TikTok, Facebook).
3. Analytics & Reporting:
- Track and analyze Key Performance Indicators (KPIs) for all client accounts, including Reach, Engagement Rates, and Conversions.
- Generate clear, professional periodic performance reports (weekly/monthly) for clients, highlighting Return on Investment (ROI) and providing actionable recommendations for continuous optimization.
- Utilize advanced analytics tools (e.g., Meta Business Suite, Google Analytics 4, and other agency tools) to connect social media efforts directly to website traffic and conversions.
4. Client Management:
- Attend regular client meetings to discuss account performance, present new strategies, and gather feedback or revisions.
- Provide digital consultations to clients regarding the latest industry trends and platform algorithm updates to maximize their digital impact.
Qualifications & Requirements:
- Core Experience: Minimum of [4] years of experience as a Social Media Manager. Previous experience in a Digital Marketing Agency is highly preferred.
- Trading Industry Knowledge (Added Value): A solid understanding of financial markets and trading concepts (e.g., Forex, Crypto, Stocks) is a strong competitive advantage. This will empower you to efficiently and accurately manage accounts for clients operating within the financial sector.
- Technical Skills: Expert-level proficiency in social media scheduling and analytics tools (e.g., Hootsuite, Buffer, Sprout Social) and a foundational understanding of Google Analytics (GA4).
- Organizational Skills: Exceptional ability to manage multiple projects and clients simultaneously (multitasking) under tight deadlines.
- Languages: Full bilingual proficiency in Arabic and English (Speaking, writing, and content copywriting).
- Personal Traits: A data-driven analytical mindset, high agility to respond to market changes, and a continuous pulse on the latest digital marketing technologies and trends.
Success Metrics (KPIs):
- Client Satisfaction: High client satisfaction scores and strong Client Retention Rate.
- Account Growth: Month-over-Month (MoM) growth in Reach and Engagement across all managed client accounts.
- Punctuality: Consistent, on-time delivery of content calendars and performance reports.
