Job Summary:
The social media specialist will develop and implement strategies that align with clients brand’s objectives, create compelling content, engage with audience, and analyze performance metrics to optimize campaigns. The ideal candidate will stay updated on social media trends, collaborate with the marketing team, and manage both organic and paid content to grow our online community and drive business goals.
Key Responsibilities:
- Develop and implement social media strategies to align with business goals.
- Create, curate, and manage content (text, images, video) for social media platforms like Facebook, Instagram, Twitter, LinkedIn, and more.
- Monitor social media trends and adapt strategies to stay competitive and relevant.
- Engage with audiences by responding to comments, messages, and inquiries in a timely manner.
- Collaborate with the marketing team to ensure consistency in brand voice, message, and aesthetics.
- Analyze performance metrics (e.g., reach, engagement, conversions) and prepare reports to track social media success.
- Run and optimize social media ad campaigns to increase engagement, followers, and conversions.
- Stay updated on the latest tools and platforms to improve content creation and performance.
- Manage influencer partnerships and coordinate with third-party vendors where necessary
