Job Objective
To lead the digital performance of agency clients by merging artistic creativity with rigorous digital analytics. You will be responsible for transforming raw data into strategic decisions and mastering platform algorithms to achieve maximum virality. Your mission is to ensure world-class linguistic and technical quality that aligns with the premium standards of the UAE and GCC markets.
Core Responsibilities & Tasks:
1. Strategic Planning & Algorithm Management:
Develop quarterly and monthly strategic plans based on clear KPIs, demonstrating a deep understanding of how to leverage platform algorithms (Instagram, TikTok, LinkedIn, Snapchat) to the client’s advantage.
Design the "User Journey" through content to ensure a seamless transition from Awareness to Engagement and finally to Conversion.
2. Advanced Analytics & Performance Reporting (Data & ROI):
Provide professional weekly and monthly analytical reports focused on tangible metrics:
Engagement Rate & Reach: Measuring content depth and quality.
ROAS & Conversion: In coordination with paid campaigns to ensure return on spend.
Competitor Benchmarking: Monitoring local market competitors and analyzing their strengths and weaknesses.
Utilize data to immediately pivot strategies based on audience preferences and real-time feedback.
3. Trend Jacking & Viral Engineering:
Real-time monitoring of local and global trends to execute "Trend Jacking" in innovative ways that maintain the client’s leadership in the digital landscape.
Engineering viral content through intelligent scripting based on the Hook-Story-Offer framework.
4. Creative Leadership & Content Creation:
Direct the technical team (designers, editors, photographers) with clear, professional briefs to ensure high-fidelity audiovisual output.
Write creative copy and scripts in an "effortlessly simple" yet impactful style that achieves peak viewership and engagement.
Required Qualifications (Strict Criteria):
- Practical Experience: A minimum of 4 to 6 years of proven experience in social media management, preferably within digital marketing agencies.
- Language: Native or bilingual proficiency in both Arabic and English (written and spoken), with professional copywriting skills in both.
- Analytical Tools: Complete mastery of management and analytics platforms, including:
- Meta Business Suite: For deep analytics and management of Facebook/Instagram.
- Hootsuite / Sprout Social: For scheduling, comparative analysis, and social listening.
- Trend & Keyword Research Tools.
Soft Skills:
High Communication Skills: Exceptional persuasion and communication abilities for managing both clients and internal teams.
Analytical Thinking: A data-driven mindset that prioritizes hard numbers over general impressions.
Adaptability: High flexibility in dealing with the rapid market shifts inherent to the UAE.
What We Offer
A work environment that values result-oriented creativity, providing you with the tools and authority to be a true "Growth Maker" rather than just an account manager.
